In this guest post by Marius Fermi of Tactical Sales Training, Marius explores the benefits and pitfalls of releasing your minimum viable product early, both as a boot-strapped start-up and as an established business.
Normally everyone would say that before you launch or release any product or service, you need to make sure you’ve got yourself a die-hard set of metrics to back everything up. Take no notice, its better if you release early.
When it comes to this day and age of new start-ups, especially in tech, there is an increasingly small chance of delivering a great project on your first attempt. It never helps that our need for speed is increasing and our attention span seems to last no more than 3 seconds, getting easily distracted by a pretty word or colourful banner or button.